A “niche” business is one that targets a specific segment of people who have common needs, challenges, and problems and are willing to pay to have these problems solved or needs fulfilled. There are literally thousands of niche markets. So, how do you pick one to serve?
Category Archive
for: ‘Branding and Niche’ing’
What if You Threw A Party and No One Came?
I got a disheartening call the other day from a colleague of mine who is a truly wonderful coach and an expert in her field. She told me that she had poured her heart and soul into the launch of a brand new tele-class and after countless emails to her list of clients and fans, …
Make 6-Figures By NOT Pleasing Everyone
So, you have a great service or product, you know you can help people, and you’d like to impact as many lives as possible. So… Why not promote your business to everyone? The more the merrier, right? Wrong! The pathway to real success for small businesses is NICHE MARKETING. Niche marketing is nothing more than …
