As heart-centered coaches and entrepreneurs, we truly want to provide great service for our clients and for them to feel supported and nurtured.

That’s why Client Care (also known as Customer Service) is an important part of any service-based business.

There are numerous aspects to great customer care and it’s one of those areas that can be a bit subjective. Is it prompt replies to emails? A user-friendly website? Credit card processing or payment plans?

But here’s one aspect of customer service that I think everyone should have: an ironclad,”no hard feelings”,100% money-back guarantee.

Nothing creates more ill will than having a bad refund experience.

And anyone who has been in business for any length of time knows that even just one dissatisfied client can be a real headache. These days, posting a complaint online for millions of viewers to read is as easy as filling out a form on a web page.

So do what you can to please them, refund their money, and offer them an incentive to do business with your company in the future.

Promotes More Trust
Unless you are very well known, it’s likely that most of your new clients don’t know whether to trust the claims and promises you make about your products and services. By offering a money back guarantee, you are standing behind your products and promise to deliver what you say you will. In this way, you take the “risk of purchase” away from your potential client.

Helps You Stand Out
It differentiates you from your competitors who may be not offering a guarantee. If they are torn between your product and one of your competitor’s, but they don’t offer a guarantee, they’ll more than likely go with you. At the very least, it puts you on a level playing field with those who do offer guarantees.

Increases Your Quality
It forces you to focus on excellence. It’s only natural that you won’t want to have to deal with complaints or demands for refunds, so you’ll be even more committed to making your products and services the best they can be.

On a side note, my guarantees always have a time limit of some sort. The results your client gets are ultimately in their hands, and will be impacted by their willingness to take action, implement what they’re learning, push through their blocks, and more. Therefore I want an incentive for them to fully participate and implement what they’re learning right from the beginning, as opposed to not really showing up and then deciding to quit after a few months because it’s “not working”.

So, it’s easy to see why a money back guarantee is not only good for your clients; it’s good for your practice. It develops trust, focuses you on quality and service, and can often be the final incentive that makes someone to say, “YES!”

I guarantee it.